The CE Advisor

The CE AdvisorThe CE AdvisorThe CE Advisor

The CE Advisor

The CE AdvisorThe CE AdvisorThe CE Advisor

Actionable Strategies. Stronger Partnerships. Accelerated Growth.

Actionable Strategies. Stronger Partnerships. Accelerated Growth.Actionable Strategies. Stronger Partnerships. Accelerated Growth.Actionable Strategies. Stronger Partnerships. Accelerated Growth.Actionable Strategies. Stronger Partnerships. Accelerated Growth.

The CE Advisor helps manufacturers and distributors compete smarter across sales, distribution, and vendor management.

Actionable Strategies. Stronger Partnerships. Accelerated Growth.

Actionable Strategies. Stronger Partnerships. Accelerated Growth.Actionable Strategies. Stronger Partnerships. Accelerated Growth.Actionable Strategies. Stronger Partnerships. Accelerated Growth.Actionable Strategies. Stronger Partnerships. Accelerated Growth.

The CE Advisor helps manufacturers and distributors compete smarter across sales, distribution, and vendor management.

About The CE Advisor

Wally Whinna is an experienced Chief Executive Officer with a distinguished career in the consumer electronics industry. He co-founded AVAD, guided its national expansion and sale to Ingram Micro, and later helped Snap One build a nationwide distribution platform and vendor management program. As Principal of Tandem Marketing, a leading manufacturers’ representative company, Wally has extensive experience in sales management, marketing, and developing motivated sales forces for manufacturers. 


With deep expertise in distribution management, M&A, business planning, and market development, Wally founded The CE Advisor to share his real-world experience with manufacturers and distributors — providing actionable strategies, stronger partnerships, and accelerated growth.

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